Five products. Built, scaled, and measured.
Each case is the work itself — the systems problem, the decisions, the numbers, and what I'd do differently. Not a slide deck. The way I'd explain it to a smart peer.
A quick-commerce ad business growing fast but monetizing below its ceiling, with advertiser RoAS and platform take both under target.
Walmart’s growing third-party marketplace had sellers running their business on desktop tools that didn’t fit how they actually worked — on the floor, on a phone, between tasks.
At Walmart’s scale, small relevance gains move enormous absolute volume — but the search stack lacked the structured understanding to make those gains reliably.
India’s wholesale tea trade ran on opaque, relationship-bound auctions with no transparent digital price discovery.
Retailers had mountains of unstructured product data and no scalable way to turn it into clean, categorized catalog intelligence.