that's the real me
call me AP
Ashwinikumar
Patil
Bengaluru, India
Career
19
years of product + P&L experience
10
years in product
View the arc →
Product52%
P&L (well, mostly)40%
...8%
Outcomes
0 → 1Idea to PMF
1 → 10PMF to Scale
100 → 100Insource
📉 → 📈 Turnaround
📴Sunset a business
Industries
Users I've built for
B2B
Advertisers · Marketplace sellers · Wholesale traders · Retail merchandisers
B2C
E-commerce and Quick-commerce consumers · Telecom subscribers
Scope I have managed
₹1000cr+
Annual Budget Managed Directly
50+
Size of team managed
100+
Stakeholders influenced in a role
Types of products
AI/MLConsumer UXMarketplaceSearch & DiscoveryAdTechSaaSMobile apps
How I lead
4H ⇄ 4C
My principles of leading a team
Company stages
Founderlistkoi
EarlyIceCream Labs • teaJunction
GrowthZepto · Myntra
MatureWalmart · Tata
Companies — proof, not decoration
Orgs I built from scratch
3
Latest from Tight Margins
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no spam, pinky promise ✋
I am tinkering with
Procreate
ESP32
Bullet JournalIn my free time
Answer queries of my 2 toddlers
Solve maths problems
YouTube, mostlyInteresting fact about me
At 23, stuck on a hard problem inside the Tata group, I emailed Ratan Tata himself — and got a reply, then a call back from his office.
Schools that shaped me
IIT Guwahati
IIM BangaloreCoursesComing soon
The Judgment Course
Join the waitlist →
Let's talk.