Walmart Seller Experience
Walmart’s third-party marketplace was scaling, and the experience that determined whether a seller thrived or churned lived in fragmented desktop tooling. I owned the multiple core seller experience surfaces - the mobile app was one of them.
Walmart’s growing third-party marketplace had sellers running their business on desktop tools that didn’t fit how they actually worked - on the floor, on a phone, between tasks.
Sellers don’t live at a desk. The product had to meet them where the work happens.
Built Seller Mobile as a first-class surface, not a shrunk-down web port.
Used activation and retention as the north star instead of feature count, which kept the roadmap honest about what sellers returned for.
Designed the Action Feed architecture — a prioritized, opinionated stream that told a seller the single most valuable thing to do next, rather than a dashboard of everything.
A tools product earns a 4.8 the same way a consumer app does: by respecting the user’s time. The Mobile App worked because it solved for what sellers needed to manage their business on-the-go, and not delegating that decision to sellers. The lesson that generalized: in operator tooling, opinionated beats comprehensive.